Backlinks are one of the most powerful elements in a successful SEO strategy. But not all backlinks are created equal. When your business earns a backlink from a high-authority, hyper-local website, you’re not just gaining SEO equity; you’re also tapping into a well-established regional audience that’s primed to engage, click, and convert. How Much Is […]
Digital accessibility standards continue to evolve. While WCAG 2.0 was once the benchmark, WCAG 2.2 AA is now the baseline in many regions. It’s essential to understand the differences and ensure your website remains compliant. Key Differences Between WCAG Versions WCAG 2.0 (2008): Introduced 61 success criteria focusing on making web content perceivable, operable, understandable, […]
As we look ahead to 2025, destination marketers across the Northeast — including Upstate New York — are facing a shifting travel landscape. Economic uncertainty and recession concerns are causing travelers to think twice about spending. At the same time, Canadian visitation to the U.S. is softening, due in part to exchange rates and new […]
Looking for effective ways to recruit caregivers, dining staff, and medical aides for your senior care community? These proven strategies will help your listings stand out in AI-driven search engines and job platforms alike. Staffing shortages continue to challenge nearly every senior living community in 2025, with 94% expected to be short-staffed this year according […]
Running a restaurant is more than just serving great food – it’s about building relationships that turn first-time guests into regulars. One of the easiest (and most cost-effective) ways to stay on your diners’ radar? Email marketing. A well-timed newsletter can bring customers back through your doors, fill your dining room, and keep the buzz […]
For the first time in a decade, Google’s search market share has fallen below 90%, marking a notable shift in the search engine landscape. You might think the rise of AI-powered answer engines like ChatGPT Search and Perplexity caused this change, but surprisingly, that’s not the case. Instead, traditional search engines Bing, Yandex, and Yahoo […]
Investing in a digital marketing company can help your business reach its goals… if you are working with the right company. It is crucial that whatever company you choose does not keep you in the dark. If you’re working with true professionals, they should communicate what they are working on, the results, future goals and […]
In the digital world, the tourism industry heavily relies on local SEO services to attract travelers and drive bookings. According to a study conducted in 2024, 80% of global travelers surveyed feel it’s essential to be able to book their trips entirely online. Tourism businesses can struggle to stay relevant and visible without a strong […]
Did you know there are about 6,000 searches per hour in the U.S. related to senior living communities? This translates to approximately 4.3 million searches per month. These figures can fluctuate due to factors such as seasonality, location, and evolving user behavior, but these numbers show just how important maintaining a search presence is. Generative […]
In today’s competitive digital landscape, it’s vital for senior living communities to optimize their online presence. Whether a senior living community is looking for more residents or more staff, using search engine optimization (SEO) effectively can help communities attract their target market and stand out. Over the years we’ve come to specialize in senior living […]
In the world of senior living communities, attracting high-quality leads is essential. Yet, many community leaders feel trapped, relying on third-party directories to drive prospects to their facilities. While directories like A Place For Mom (APFM) offer visibility, they come at a steep cost. One of our senior living clients recently shared, “For the upcoming […]
As new technologies and privacy laws come into play, the digital advertising world is quickly changing. Recent updates, from increased automation to privacy restrictions and limitations of third-party cookies, have left marketers and business owners asking the same questions: “Should we lean into the automation Google is pushing, or hold tight to manual controls?” “Can […]
Recently, this question popped up on one of my LinkedIn Groups from a local business that an SEO company had obviously scammed. It’s a great question and one that’s well worth exploring. In my experience, 90% of SEO agencies are horrible at what they do… how do you find the best?? Read this list: How […]
Is it time for your agency to redesign its website? We know that the ultimate goal of a website is to build a visually appealing, lead generating machine. One that is the final destination for people looking for your service. You know the site has to be mobile friendly and easy-to-navigate, with professional photography to showcase […]
5 telltale signs, and how to know for sure We are always looking for great talent to join our team to help our customers succeed in their industries, and interview people regularly. During these interviews we gain deep insights into how other agencies are run, both good and bad. In one recent interview with a […]